Growth Assets for Established Businesses
We build assets that help businesses generate more revenue.
Uru creates or pays for a specific asset an approved business can use to grow. The asset could be equipment, software, a website, a sales system, or another practical business tool. Uru receives an agreed share of the revenue connected to that asset for as long as the business uses it.
We review each application to understand the business, the growth opportunity, the asset that may help, and how new revenue could be tracked. Approval is not guaranteed.
Learn More
Understand how Uru works.
Learn what Uru provides, how we review businesses, and how revenue sharing works.
Chapter 01
What Is Growth Capital
How Uru provides a specific business asset instead of unrestricted cash.
Learn moreChapter 02
The Growth Capital Model
How we review the business, choose an asset, track results, and share revenue.
Learn moreChapter 03
The Growth Capital Score
The main factors we review when deciding whether a business should move forward.
Learn moreThe Firm
The Growth Capital Model
Most businesses have three traditional choices: hire employees, retain outside service providers on monthly fee terms, or sell equity. Uru offers another path. We create or pay for a specific asset that can help the business generate revenue. In return, Uru receives an agreed share of the revenue connected to that asset for as long as the business uses it.
Underwrite
The business is reviewed against a documented framework.
We evaluate the business, market, revenue model, operational readiness, and attribution potential.
Learn moreAllocate
Capital is invested against the highest-return constraint.
We identify the highest-return growth constraint and invest Growth Capital where it can create measurable value.
Learn moreCompound
Growth compounds. Capital rotates.
We measure attributable revenue and reinvest into the next constraint. Growth Capital is a cycle, not a transaction.
Learn moreProcess
How the underwriting process works.
The path from application to partnership is documented. Click any stage to see what happens inside it.
Stage 01
Apply for Growth Capital
Applicant submits a structured application through the underwriting portal.
The application captures the business, market, revenue model, operational readiness, attribution posture, and the outcomes the operator is trying to reach. Uru reviews every application; not every application is accepted.
Investment scoring
The Growth Capital Score.
Every underwritten business is scored across six weighted dimensions. The composite determines whether an opportunity is advanced to memo, returned for clarification, or declined by the Investment Committee.
Composite score
Sample composite for an underwriteable business. Thresholds below 60 are declined at the Investment Committee. Scores between 60 and 75 are re-underwritten after clarification. Scores above 75 are advanced to memo.
Decline
< 60
Clarify
60 to 74
Advance
75+
Demand quality
Established demand with attribution potential.
Revenue model clarity
Trackable, repeatable, and defensible.
Operational readiness
Capacity to absorb growth without breaking.
Attribution posture
Ability to isolate revenue tied to Uru's investment.
Operator responsiveness
Speed, candor, and willingness to share data.
Constraint underwriteability
The identified constraint is fixable by capital.
Research Library
Selected research.
Research Note
The Cost of Revenue Leakage in Local Businesses
A framework for measuring the revenue lost between customer interest and collected payment.
ReadResearch Note
Why Payment Friction Is an Underwritten Growth Opportunity
How measurable friction points at checkout create underwriteable Growth Capital opportunities.
ReadPosition Paper
Growth Capital vs. Private Equity and Fee-For-Service
A clear comparison of the common ways businesses fund growth and how Uru is different.
Read